A History Of Polo Ralph Lauren

There’s a saying that people buy based on how something makes them feel, and Polo Ralph Lauren is the epitome of this.

Known for its luxurious clothes, the Ralph Lauren brand has stood the test of time, continuing to dominate the luxury fashion industry generation after generation.

Here, you’ll discover how the brand has grown throughout its history, from creating its first polo shirt to its later partnership with other companies.

Speaking of school, he graduated from DeWitt Clinton High School in 1957 and studied business for two years at Baruch College, New York, before dropping out.

Lauren got his first job working in the clothing industry as a sales assistant for Brooks Brothers before moving on to work for Rivetz, a necktie company.

His life changed after he worked for Beau Brummell, a tie manufacturer, where he was given the opportunity to create his own neckwear line.

Lauren was even allowed to choose a name for his new fashion brand, opting for “Polo” after his love for the sport.

Then, in 1968, he finally released his first clothing line for men, which included flannel suits and dress shirts.

In 1970, Ralph Lauren opened his first shop, a boutique in Bloomingdales, Manhattan’s bourgeois department store.

A year later, he opened his first standalone store, where he started designing clothes for women, too. It was here that he began using the iconic logo, featuring a polo player riding a horse.

After that, the brand finally released its first collection of polo shirts in 1972, one of its most iconic products.

While Ralph Lauren didn’t invent the polo shirt style, he did give it its name; up until this point, they were typically called tennis or golf shirts.

The Polo Ralph Lauren brand gained more recognition in 1974 when he created the costumes for the male cast of The Great Gatsby.

On March 12, 1978, Ralph released Lauren, his first fragrance for women. Polo, a cologone for men, also came out later in the month.